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Reviews and UGC platforms

Reviews platforms, and where reviews can appear

For a store choosing between Okendo, Yotpo, Judge.me and REVIEWS.io. Ten needs scored on whether reviews get collected, shown on the product page and used elsewhere, with the country limits that decide what an Australian store can actually syndicate.

At a glance

Overall reviews fit

A higher score means a closer fit. These are our assessments, not measured benchmarks or averages.

  1. Okendo

    Reviews, UGC, loyalty and referrals from one vendor, connected to Klaviyo and Attentive.

    4 / 5
  2. Judge.me

    Unlimited reviews at a fixed low price, without Seller Ratings or retail syndication.

    4 / 5
  3. Yotpo

    Retail syndication, in mail collection and moderation controls. Top plans priced by quote.

    3.75 / 5
  4. REVIEWS.io

    Company reviews, native SMS invitations and Google Seller Ratings, with published AUD prices.

    3.5 / 5

Ten needs, four platforms

Scores by reviews need

Swipe to compare. The first column stays visible.

Reviews and UGC platform comparison: buyer needs by platform, shown as a score out of five with short notes.
Buyer needOkendoJudge.meYotpoREVIEWS.io
Review collection
4 / 5
  • Email sequences with delivery based triggers, attribute questions and photo reminders
  • SMS only through Klaviyo, Attentive or Postscript
4 / 5
  • Five order triggers, reminders, QR codes and review links; SMS through partner apps
  • The Delivered trigger and custom timing need Awesome
4.5 / 5
  • In mail forms, multi product requests and custom questions
  • Custom questions need Pro or above
4.5 / 5
  • Email and native SMS invitation flows with country rules and attributes
  • 100 SMS invites a month from Start-Up
On site display
4.5 / 5
  • App blocks with seven widgets and 18 layouts, pre rendered into metafields
  • Hiding branding and custom CSS need Power
4 / 5
  • Sixteen widget types through theme editor blocks
  • Widgets need reinstalling after a theme change
3.5 / 5
  • Widget 3.0 with filters and smart sorting, installed by adding code to the theme
  • Gallery header from Pro, custom CSS from Premium
3.5 / 5
  • App embed plus blocks for ratings, reviews, carousel and UGC
  • Advanced changes need manual code
Moderation
4 / 5
  • Publish, reject or reply with sentiment and profanity flags, auto publish rules and AI replies
  • Confirm staff permissions for your team
4 / 5
  • Rating, sentiment and verified only rules, hide with a reason, 14 day auto publish
  • Access follows Shopify roles
4.5 / 5
  • Star, sentiment and profanity rules with 14 day auto publish, paid human moderation, roles on Premium
3.5 / 5
  • Reviews publish under a defined moderation policy, with a process to report policy breaches
  • Negative feedback alone is not grounds for removal
User generated content
4 / 5
  • Photo and video reviews, media grid and carousel, Instagram galleries with rights requests and product tags
3.5 / 5
  • Unlimited photo and video reviews free, Instagram shopping widget with post approval
  • No rights request flow
4 / 5
  • Photo and video reviews from Starter, with review media galleries from Pro
  • Social galleries support photos on Pro and photos plus video on Premium
4 / 5
  • UGC Manager with Instagram rights requests, product tagging and a shoppable gallery
  • Plus plan
Syndication
4 / 5
  • Google Shopping, Meta, TikTok Shop, Bazaarvoice network and Shop app
  • Meta and TikTok Shop are US only, retail network needs Advanced
3 / 5
  • Google Shopping, Meta, Shop app, TikTok Shop and Etsy, cross store on Awesome
  • No retail network
4.5 / 5
  • Google, Meta, TikTok Shop, Shop app, Bazaarvoice, PowerReviews and named retailers
  • Walmart and cross store need Premium
2.5 / 5
  • Shop app and TikTok Shop, plus syndication between your own accounts
  • Confirm retailer network coverage on the quoted plan
Loyalty links
4.5 / 5
  • Own loyalty product plus LoyaltyLion, Smile, Eber and Rise, with separate points for text, photo and video
3.5 / 5
  • Loyalty points through integrations including Smile and LoyaltyLion
  • Integrations need Awesome
4 / 5
  • Own Loyalty and Referrals product rewards reviews, with a LoyaltyLion guide too
3.5 / 5
  • Loyalty connections through Influence.io and LoyaltyLion
Email and SMS connections
4 / 5
  • Klaviyo events and templates, Attentive journeys, Postscript and Omnisend
  • Email and SMS integrations need Power
4 / 5
  • Klaviyo, Omnisend, ActiveCampaign, PushOwl and Shopify Flow
  • Integrations need Awesome; confirm any additional provider
4 / 5
  • Klaviyo triggers, events and profile fields, plus an Attentive partnership
  • Klaviyo needs Pro
4 / 5
  • Klaviyo events, invitations and dynamic content, Attentive listed, native SMS
  • Klaviyo needs Start-Up
Pricing scale
3 / 5
  • Free to 50 orders, then USD 19 to 299 a month by order volume and custom above 3,500 orders
  • Syndication channels cost extra
5 / 5
  • Free with unlimited reviews
  • The Awesome plan is USD 15 a month, with no review volume tiers
2.5 / 5
  • Free to 50 orders, then Starter and Pro by volume and Premium by quote
  • List prices differ between yotpo.com and the App Store
3 / 5
  • Plans vary by invitation volume and purchase channel; the website offers AUD pricing
  • Confirm the current plan, currency and included SMS before subscribing
Team workload
4 / 5
  • Plan by plan setup guides, import from ten sources, 24/7 support
  • Managed install needs Power
4.5 / 5
  • Self serve setup, per source migration guides and 24/7 chat on every plan
  • Imports skip videos
3.5 / 5
  • Guided setup, CSV or API import, onboarding manager and CSM on higher plans
  • More modules to run
3.5 / 5
  • Onboarding support and review imports are available
  • Imports start on Start-Up; agree the migration scope and support level
Google and search visibility
4 / 5
  • Product rating structured data, Google Shopping and Seller Ratings
  • Google eligibility rules apply; review totals alone do not guarantee stars
3.5 / 5
  • Free structured data on product pages and Shopping ratings on Awesome
  • No Google Seller Ratings
4 / 5
  • Rich snippets and Shopping ratings from Starter, Seller Ratings from Pro
  • Reviews count by the searcher's country
4 / 5
  • Rich snippets, Shopping stars and Seller Ratings from Start-Up, with clear collection rules
Overall reviews fit
4 / 5
4 / 5
3.75 / 5
3.5 / 5

Sources and pricing

Assessed from vendor product documentation, help centres and published plans; confirm regional coverage and the plan you will be billed on.

Pricing: Prices shown are USD per month unless a cell says AUD or quote. Confirm billing cadence, volume limits and add ons before subscribing.

Storefront apps in practice

Every app is code on your product page

A reviews widget is one more script and one more set of controls to test. The 2XU case studies show both the theme and systems underneath the storefront.

Work directly with Chris

Choosing a reviews app, or fitting one in?

Tell us the store, the apps you already run and where reviews need to appear. Chris will reply with which app fits and how it sits in your theme.

Discuss your project