ELK · Connected retail operations
Four systems in step at 7,000 orders a month
Shopify, NuORDER, Datapel and ShipStation connected by one application: 6,547 retail and 533 wholesale orders a month, 17,513 SKUs kept in step.
Selected work
Case studies
Six projects across Shopify, retail operations, wholesale systems and custom software.
2XU · Theme architecture and performance
Same design, 40% less JavaScript
A lighter engineering base under the same storefront. Controlled preview audits cut LCP by up to 91%, and public field data now rates every mobile Core Web Vital good.
Rumored · Wholesale integration
312 wholesale orders into Cin7, none retyped
NuORDER and Cin7 connected: styles, stock and delivery windows together in the wholesale catalogue, and every approved order in Cin7 by the next hourly sync.
Bicycle Superstore · Fulfilment integration
7,391 courier orders, entered once
One dispatch in Starshipit updated Shopify and Retail Express too: 7,391 courier orders across seven shops in the connector's first six and a half months.
MSS Repairs · Repair operations
Quoted the same day, approved from a link, paid at the counter
A repair app for Melbourne Surfboard Shop: intake, quote, approval from the customer's own link, workshop queue and Shopify POS payment on one record. 181 repairs since May 2026.
2XU · Apparel21 integration
Five stores on one Apparel21 connection
The original connector between 2XU's five regional Shopify stores and Apparel21: products, stock, orders, fulfilments and returns, supported in production for two years and nine months.
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