Software · integrations · ecommerce · AI
Shopify development, connected business systems and custom tools for retail and ecommerce brands that need the storefront, the warehouse, the wholesale portal and the accounts to agree with each other.
Based in Melbourne. Working with teams everywhere.
Themes, features and releases you control
Commerce, warehouse, wholesale and finance
Applications, portals and workflow automation
Assistants connected to the systems you use
Built, connected and kept working
Selected work
Retail operations, Shopify performance and wholesale systems, with the work and its result described in each article.
ELK · Connected retail operations
Shopify, NuORDER, Datapel and ShipStation connected by one application: 6,547 retail and 533 wholesale orders from 16 August to 14 September 2026, with 17,513 SKUs in the September snapshot.
2XU · Theme architecture and performance
Controlled preview audits cut LCP by up to 91%. All three mobile Core Web Vitals for the 2xu.com homepage rated good in the 9 August to 5 September 2026 field window.
Rumored · Wholesale integration
NuORDER and Cin7 connected: styles, stock and delivery windows in the wholesale catalogue, with approved orders carried into Cin7 on an hourly schedule. 312 orders recorded by 14 September 2026.
Selected project experience, with the work and our role described in each article. Tell us what you have in mind and we can discuss the fit.
How we can help
Development that changes how the business runs day to day, not just how the site looks.
Fix the shopping journey, build the missing feature, and see it before it’s live.
Explore service: Shopify developmentConnect commerce, warehouse and wholesale systems around the way your business operates, so nobody types the same order twice.
Explore service: System integrationsInternal tools for work that has outgrown a spreadsheet or someone’s memory.
Explore service: Custom softwareConnect an assistant to your business systems for one task at a time, read only first, with a person checking the result.
Explore service: AI integrationsFind what is slow, fix it within the theme, and prove it with lab and field data.
Explore service: Storefront performanceKeyboard, screen reader and contrast checks against WCAG 2.2 AA, with the fixes made on a preview.
Explore service: AccessibilityHow we work
You’ll work with Chris from the first conversation to the release, with no account manager in between. Clear scope, practical decisions and something concrete to test.
Start with the people, systems and task that need attention.
Agree the scope, then share working progress early rather than a big reveal at the end.
Review the real workflow, agree the release and plan the handover.
Watch performance and errors, keep it maintained, and improve it as the business changes.
Have a project in mind?
A feature, an integration, or a job that takes longer than it should.