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Email and SMS platforms

Email and SMS platforms for Australian stores

For an Australian store choosing between Klaviyo, Attentive and Shopify Messaging (formerly Shopify Email). Ten needs scored, from segmentation and automation to pricing, including which of the three can send SMS to Australian numbers.

At a glance

Overall marketing fit

A higher score means a closer fit. These are our assessments, not measured benchmarks or averages.

  1. Klaviyo

    Shopify data, automation, deliverability tools and SMS for Australian merchants.

    4.25 / 5
  2. Attentive

    SMS led programs with Australian MMS and compliance tools. Confirm pricing and local details.

    3.75 / 5
  3. Shopify Messaging

    Budget email without an integration. SMS to Australian numbers is unavailable.

    3.5 / 5

Ten needs, three platforms

Scores by marketing need

Swipe to compare. The first column stays visible.

Email and SMS platform comparison: buyer needs by platform, shown as a score out of five with short notes, for a store sending to Australian customers.
Buyer needKlaviyoAttentiveShopify Messaging
Segmentation
4.5 / 5
  • Behaviour, properties, location, consent and predictive fields, up to 100 conditions per segment, synced in real time
3.5 / 5
  • Activity and customer conditions with nested AND and OR groups, plus Shopify purchase history and customer tags
4 / 5
  • Native segments on orders, spend, products, RFM and predicted spend tier, shared with the whole admin
Automation
4.5 / 5
  • Metric, list, segment, date and price drop triggers, splits and multi path tests
4 / 5
  • Journey templates for cart, browse, back in stock, price drop and transactional, with branch and A/B steps
3 / 5
  • Template automations for abandonment, welcome, post purchase and VIP
  • Anything else is built in Shopify Flow
Shopify data
4.5 / 5
  • Fifteen Shopify metrics, POS orders, tags and Markets locale, with consent and metafields synced back
4 / 5
  • Shopify purchase history, customer fields, products, categories and collections, with event tracking and consent sync through the integration
5 / 5
  • Runs on the store's own records
  • Nothing to sync, prices and products read live at send time
Deliverability controls
4.5 / 5
  • Branded sending domain, dedicated IPs for qualifying accounts with 30 to 40 day warming, automatic suppression
4 / 5
  • Sending domain authentication, shared or dedicated IP options and managed warmup for the agreed sending arrangement
3.5 / 5
  • DKIM, SPF and DMARC setup, smart delivery to engaged subscribers, automatic list health
  • No dedicated IP
SMS
4.5 / 5
  • Australia supported with registered branded sender IDs and paid long codes for MMS
  • Configure quiet hours for the recipients and message type
4 / 5
  • Australia supported with MMS on toll free numbers and compliance tools
  • Confirm sender options for your program
0.5 / 5
  • SMS marketing is not available for Australian numbers
Templates
4.5 / 5
  • Drag and drop editor with brand library, universal blocks, product feeds and coupons
4 / 5
  • Collaborative editor with version history, product and recommendation blocks
  • Brand kit not applied automatically
3.5 / 5
  • Sections including dynamic products, discounts, express checkout and custom Liquid
  • Shopify Magic drafts copy
Reporting
4.5 / 5
  • Campaign, flow and custom reports, peer benchmarks and configurable attribution windows
  • Analyst role or above
3.5 / 5
  • Campaign and journey reports with CSV export and configurable attribution
3 / 5
  • Store level marketing attribution with five models
  • Check the attribution window when comparing campaign results
Ownership
4 / 5
  • Terms state customer data is yours with self serve export and APIs
  • Data stored in the US only
3 / 5
  • Customer data ownership is covered in the agreement
  • Confirm export, retention and exit arrangements in the order form
3.5 / 5
  • Customer data exports as CSV with consent fields
  • Templates cannot leave Shopify
Team workflow
4 / 5
  • User roles, custom permissions and multi account management
  • Confirm the review and approval process your team needs
3.5 / 5
  • Admin, manager and view only, plus custom roles that separate scheduling from sending
3.5 / 5
  • Shopify staff roles and collaborator accounts
  • Agree who can create, review and send campaigns
Plan limits and pricing
3 / 5
  • Free to 250 profiles and 500 emails, then email by active profiles from USD 20 a month and SMS at per message rates
1.5 / 5
  • No published prices
  • Usage based and tailored, with a 30 day trial and agreements after it
4.5 / 5
  • 10,000 free emails a month, then USD 1 per 1,000 falling to 0.55 at volume, with no contact limits
Overall marketing fit
4.25 / 5
3.75 / 5
3.5 / 5

Sources and pricing

Assessed from vendor documentation and published plans for a store sending to Australian customers.

Pricing: Prices shown are USD per month or per 1,000 sends. Attentive is priced by quote; confirm contract length and usage charges.

Measurement and consent in practice

Marketing tools only work on data you can trust

Two 2XU projects on the storefront and system connections that marketing tools depend on.

Work directly with Chris

Choosing a marketing platform, or wiring one in?

Tell us the store, the list and the tools already in place. Chris will reply with which platform fits and what connecting it involves.

Discuss your project