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Wholesale platforms

Wholesale platforms, by how your retailers order

For a brand selling to retailers and weighing Shopify B2B, NuORDER, JOOR, Pepperi and BigCommerce B2B. Ten needs scored, from finding buyers and seasonal selling to payment terms and the ERP behind it, so you can shortlist on how your retailers actually order.

At a glance

Overall wholesale fit

A higher score means a closer fit. These are our assessments, not measured benchmarks or averages.

  1. JOOR

    Fashion wholesale, buyer discovery and seasonal collections.

    4.5 / 5
  2. NuORDER

    Wholesale sales teams, digital showrooms and order management.

    4.5 / 5
  3. Pepperi

    Field sales, mobile ordering and complex sales workflows.

    4 / 5
  4. BigCommerce B2B

    B2B commerce, with fewer wholesale buyer network features.

    4 / 5
  5. Shopify B2B

    One store for retail and wholesale, when you already have the buyers.

    3.5 / 5

Ten needs, five platforms

Scores by wholesale need

Swipe to compare. The first column stays visible.

Wholesale platform comparison: merchant needs by platform, shown as a score out of five with short notes.
Merchant needJOORNuORDERPepperiBigCommerce B2BShopify B2B
DTC and B2B in one store
3 / 5
  • Often sits alongside commerce systems
3 / 5
  • Usually needs commerce integrations
2.5 / 5
  • Separate B2B sales layer
4.5 / 5
  • Strong combined commerce platform
5 / 5
  • One Shopify store, checkout, inventory and fulfilment
Find new wholesale buyers
5 / 5
  • Retailer discovery and buyer network
3.5 / 5
  • Wholesale sales network
1 / 5
  • Focused on existing accounts
1 / 5
  • No core buyer network
1 / 5
  • No built in buyer marketplace
Digital line sheets and showrooms
5 / 5
  • Line sheets and virtual showrooms
4.5 / 5
  • Digital catalogues and showrooms
4 / 5
  • Configurable digital catalogues
2.5 / 5
  • Requires storefront setup
2.5 / 5
  • Theme, PDF or app work
Seasonal collection selling
5 / 5
  • Assortment planning and seasonal buying
4.5 / 5
  • Built around wholesale seasons
3.5 / 5
  • Catalogues and workflows
3 / 5
  • Possible, less specialised
2.5 / 5
  • Custom collections and ordering pages
Sales rep and mobile ordering
3.5 / 5
  • Order collaboration tools
4 / 5
  • Wholesale sales workflows
5 / 5
  • Mobile and offline field sales
3.5 / 5
  • B2B Edition includes sales rep ordering
  • Confirm your mobile and offline workflow
2.5 / 5
  • Draft orders, POS or apps
Customer specific pricing
4.5 / 5
  • Wholesale price lists
4.5 / 5
  • Wholesale account pricing
4.5 / 5
  • Multiple price lists
4.5 / 5
  • Strong B2B pricing tools
3.5 / 5
  • Catalogs and quantity rules
  • Direct company catalogs require Plus
Complex buyer accounts
4.5 / 5
  • Brands, retailers and buyer teams
4.5 / 5
  • Wholesale account structures
4.5 / 5
  • Buyer types and account profiles
4.5 / 5
  • Company accounts and roles
3.5 / 5
  • Companies and company locations
  • 3 active B2B catalogs on Basic, Grow and Advanced
Wholesale payment terms
4 / 5
  • Wholesale payments
4 / 5
  • Wholesale order and payment workflows
4 / 5
  • Configurable B2B workflows
4 / 5
  • Strong B2B checkout options
3.5 / 5
  • Net terms available
  • Deposits and partial payments require Plus
ERP, PLM and POS integrations
5 / 5
  • 100+ ERP, PLM and POS integrations advertised
4.5 / 5
  • Built for wholesale integrations
4.5 / 5
  • ERP connections and business logic
4 / 5
  • Strong B2B integration ecosystem
4 / 5
  • Large app and API ecosystem
Merchant simplicity
3.5 / 5
  • Powerful but another platform to operate
3.5 / 5
  • Specialist system plus integrations
3 / 5
  • Highly configurable, more setup
4 / 5
  • Strong all round commerce platform
4.5 / 5
  • One familiar commerce platform
Overall wholesale fit
4.5 / 5
4.5 / 5
4 / 5
4 / 5
3.5 / 5

Sources and pricing

Based on our Shopify and NuORDER integration work for ELK and Rumored, with the other platforms assessed from vendor documentation.

Wholesale systems in practice

Where NuORDER meets the rest of the stack

Rumored connected Cin7 to NuORDER. ELK replaced middleware between Shopify, NuORDER, Datapel and ShipStation.

Work directly with Chris

Choosing or connecting a wholesale platform?

Tell us where your buyers are and which systems already hold your products, stock and orders. A clear starting point is enough, and Chris will come back to you with a next step.

Discuss your project